Transformation Challenge Heading

☀️ September 26 – November 21, 2025 ☀️

FREE for Fall 2025 (with active StrongHER Together Membership)

This is MORE than just a weight loss challenge – It’s community, coaching, education, support and EVERYTHING you need to guarantee transformation.

Check Out August’s Community Highlights

Registration Closes Soon!

  

Join my mailing list to be the first to know about my upcoming programs!

JOIN STRONGHER & LET’S DO THIS! 💝

Fall Challenge Welcome Video

Looking for Accountability, Motivation & Rewards?

Join the Transformation Challenge Today!

The StrongHER Together community will support you, encourage you and hold you accountable. This is a great chance to be part of something special, get accountability from the community members and Ashley, develop healthy sustainable habits and win some cash!

Are you ready to transform together? Join the community (any tier) and register inside. We are waiting for you!

Listen to what others are saying.

I’ve been running my Transformation Challenge for over a decade and I’ve helped hundreds of participants lose weight thru my fun and motivational Challenges.

Click here to read a lot more testimonials and reviews.

  • I recently participated in a team weight loss challenge with my husband as my teammate… and we WON! Ashley truly is your coach & personal cheerleader!! She holds you accountable but realizes nobody is perfect so she helps lift you up, gets you back on the right path, supports you & never judges… and she does it with a smile – always!
    Melinda D
  • GFWA, specifically the Transformation Challenge, is awesome! Ashley ensures that I have the tools needed to succeed in my personal weight loss journey. Would highly recommend!! A++++
    Denise R
  • GFWA has so many benefits! Great Transformation Challenge! Weekly meetings with Ashley to weigh in and share great fitness ideas and meal planning. So much inspiration with such a positive attitude, while still holding me to my commitment to remain true to improving my health!
    Margie S
  • I just recently completed her transformation weight loss challenge, and it’s the first time in several years that I’ve been able to successfully lose a noticeable amount of weight. Ashley was very encouraging to all members of the challenge, and even though it was virtual she still managed to make it feel more personal by keeping the group engaged with zoom sessions, informational classes, and message boards.
    T Smith

Step Forward, Stay Forward

The Transformation Challenge is an 8-week weight-loss competition designed to keep you motivated, accountable, and supported every step of the way — now happening inside StrongHER Together, our private women’s community. 💜

The leaderboard is based on percent weight loss (not pounds) — so it’s fair for everyone, no matter your starting point. Each week, participants complete a Friday weigh-in (done virtually by text message), and earn raffle tickets based on their progress.

💰 The Prize Pot starts with a $25 contribution from each participant and grows with $5 penalty fees for missed weigh-ins or pounds gained week-over-week. At the end of the challenge, the top winners (highest % of weight lost) take home the biggest share of the prize money, and the rest is raffled off!

➡️ At least 40% of participants will win cash at the Final Celebration on November 23, 2025 @ 7 PM ET (Zoom).

✨ What’s different this season?
Instead of just email check-ins, you’ll be part of the StrongHER Together private community, where you’ll receive: Daily encouragement and accountability in our private challenge-only thread, Weekly open coaching with Ashley inside the community, Two masterclass events with industry mindset experts, and two mini accountability challenges to keep you engaged and having fun. This shift makes the challenge more supportive, more interactive, and more connected than ever before. 💪

Are you ready to transform with the power of community behind you? Join us today – Registration is inside!

JOIN STRONGHER & LET’S DO THIS! 💝
  • Challenge runs 8 weeks: September 26 – November 21, 2025
  • Initial Weigh-In: Private & Live on Google Meet September 26, 2025 (5 am – 12 pm ET)
  • 8 Additional Weekly Weigh-ins, Including the Final: Private & By Text (with code word) on Friday mornings (October 3 – November 21, 2025)
  • Support: Daily community support, Weekly open coaching with Ashley, Two FREE Mindset masterclasses with professional coaches/speakers, Two 14-day mini accountability challenges
  • Winners Announcement & Raffle Drawing: 7 pm ET Sunday November 23, 2025
  • CASH Winnings for at least 40% of Participants!

Join An Incredibly FUN and MOTIVATING Group Of Women!

I’ve had hundreds of people participate in my Transformation Challenges since 2013. It’s your turn!

Combined for all of my challenges to date …

Participants
Pounds Lost
Prizes Awarded!

~ Average of 7.6 lbs per participant ~

JOIN STRONGHER & LET’S DO THIS! 💝

Real Life GFWA Transformations – WOW!

  • Jillian “Before”
  • Jillian “After” TWO GFWA Challenges – 27.0% weight lost!
  • Jen “Before”
  • Jen “After” – 7.9% weight lost!
  • Beth “Before”
  • Beth “After” – 6.8% weight lost!
  • Beth “After” TWO GFWA Challenges – 13.0% weight lost!
  • Margie “Before”
  • Margie “After” – 6.4% weight lost!
  • Katrina & Bob “Before”
  • Katrina & Bob “After” – 7.7% combined weight lost!
  • Katrina “After” TWO GFWA Challenges – 10.3% weight lost!
  • KiKi “Before”
  • KiKi “After” – 12.7% weight lost!
  • Ryan “Before”
  • Ryan “After” – 8.6% weight lost!
  • Melinda “Before”
  • Melinda “After” – 9.5% weight lost!
  • Coleen “Before”
  • Coleen “After” – 8.4% weight lost!
  • Devan “Before”
  • Devan “After” – 7.1% weight lost!
  • Devan “After” TWO GFWA Challenges – 10.6% weight lost!
  • Nick “Before”
  • Nick “After” – 15.1% weight lost!
  • Jaime “Before”
  • Jaime “After” – 11.1% weight lost!
  • Heather “Before”
  • Heather “After” – 7.1% weight lost!

    • Check Out Results from Some Previous Challenges!

    Spring 2025 Transformation Challenge
    28 people – 155.7 pounds lost – $880 prize money

    Fall 2024 Transformation Challenge
    22 people – 96.3 pounds lost – $690 prize money

    Spring 2024 Transformation Challenge
    23 people – 180.1 pounds lost – $740 prize money

    Fall 2023 Transformation Challenge
    26 people — 158.7 pounds lost — $850 prize money

    Winter 2023 Transformation Challenge
    36 people — 223.9 pounds lost — $1165 prize money

    Fall 2022 Transformation Challenge
    24 people — 188.4 pounds lost — $855 prize money

    Spring 2022 Transformation Challenge
    24 people — 142.7 pounds lost — $750 prize money

    Fall 2021 Virtual Partner Transformation Challenge
    34 people — 268 pounds lost — $1095 prize money

    Spring 2021 Virtual Partner Transformation Challenge
    19 people — 156.9 pounds lost — $595 prize money

    Winter 2021 Virtual Partner Transformation Challenge
    38 people — 372 pounds lost — $1060 prize money

    Summer 2020 Community Transformation Challenge
    21 people — 194.8 pounds lost — $725 prize money

    January 2020 Knoll Product Development Transformation Challenge
    22 people — 248.1 pounds lost — $685 prize money

    Take Action

    “You don’t decide your future. You decide your habits and your habits decide your future.”

    The Fall 2025 Transformation Challenge is here!

    ✅ Weekly Friday weigh-ins (virtual & easy!)
    ✅ Real-time leaderboards based on % weight loss
    ✅ Cash prizes + raffles (40% of participants win!)
    ✅ Daily support inside StrongHER Together

    It’s FUN, motivating, and designed to help you finish the year feeling strong, healthy, and supported.

    📅 Initial weigh-ins: Friday, September 26, 2025
    ⏰ Registration closes: Thursday, September 25 at 5 PM ET

    Invite a friend to join StrongHER Together with you and earn five extra raffle tickets! 🎉

    JOIN STRONGHER & LET’S DO THIS! 💝

    Frequently Asked Questions

    Check out the below FAQ to learn more about my Transformation Challenges. If you have a question you don’t see addressed here, please reach out to me directly.

    The transformation challenge is FREE to all members of my StrongHER Together community.

    Not a member? Join us! You can join any tier membership or plan and sign up for the Challenge once you arrive in the community. This challenge is open to everyone anywhere in the world as long as you can meet the weigh-in requirements.

    All participants are required to pay $25 into the prize money pot at time of registration. 100% of this money gets distributed to the winners in the end.

    Penalty fees are incurred for missed weigh-ins or gains of more than 1 pound between weigh-ins and must be paid promptly. Penalty fees are $5 and go into the prize money pot to be distributed to the winners in the end.

    All sales are final. All participants are required to remain active members in the StrongHER Together community for the duration of the Challenge.

    Nope! StrongHER Together is centered on women in midlife and beyond — which includes menopause and post-menopause — but all women are welcome.

    Once a woman reaches menopause (defined as 12 months without a period), she stays in menopause for the rest of her life. That means support for strong bones, muscle health, nutrition, weight management, and emotional well-being is always important, no matter how many years it’s been.

    The Challenge is for any woman who wants accountability, encouragement, and a supportive community. And women who’ve been through menopause for years bring so much wisdom and experience — they’re a vital part of our sisterhood.

    Because this Fall, the Transformation Challenge is happening inside StrongHER Together!

    This lets me keep the challenge women-only, provide you with daily support (instead of just weekly check-ins), and create a private space where participants can connect, encourage each other, and stay accountable. Plus, StrongHER Together offers so much more than just the Challenge — you’ll get coaching, masterclasses, accountability mini-challenges, and an incredible community of women who truly get it.

    In short: you’re not just joining a challenge, you’re joining a sisterhood that will support your health long after the 8 weeks are over. 💜

    All scales used in this Challenge must be digital scales that record measurements to the tenth of a pound.

    Participants are required to have an initial weigh-in and 8 additional weekly weigh-ins during the Challenge. Individual weights are strictly confidential and read by Ashley. Only Ashley will see your actual weight.

    The top winners will be determined based on total % of body weight lost, not total pounds, to the tenth of a percent.

    Participant head shot photos, first name and last initials and % weight loss (not pounds) will appear on the Challenge leader boards.

    Participants weigh-in on the same scale, wearing the same clothing, in the same room and on the same day/time every week virtually on Google Meet (initial weigh-in ONLY) and by submitting a photo with a code word via text/DM (for the remaining 8 weigh-ins).

    The code word is different every week and will be posted in the StrongHER Together private challenge thread at 5 am ET on the morning of weigh-in day. The code word must be visible in the photo showing your feet on your scale.

    If you have a conflict on weigh-in day and are not able to weigh-in on your regular scale at your regular time, your weigh-in counts as a miss and you owe the $5 penalty. No exceptions.

    Yes! Because we are hosting the Challenge inside my StrongHER Together community, there is open group coaching (Ask me Anything) sessions every Tuesday at 7pm ET live on Zoom. These sessions are recorded and saved in the community, so you can refer back to them at any time!

    In addition, there are monthly masterclass events which are also included in the registration. Our masterclass schedule can be found right here: Events

    (1) Final Celebration of Winners – Attendance is required to win a raffle prize.
    Sunday 7-7:30 pm ET: November 23, 2025

    You are participating in this Challenge as an individual. There are no partner teams.

    However, I have added a 3rd place prize for the individual who loses the 3rd highest % of weight during the Challenge period.

    I did my first Transformation Challenge all the way back in 2013 and from then thru Spring of 2025, I did have (and appreciate!) men in the Challenge.

    However, starting in Fall 2025 I have decided to offer these Challenges inside my StrongHER Together community, which is a women-only space.

    The prize money pot starts with a $25 contribution from each participant. This is paid at the time you sign up.

    The prize money pot grows with $5 penalty fees paid by participants at the weekly weigh-ins. 100% of the penalty fees go into the prize money pot to be distributed to the winners at the end of the Challenge.

    A $5 penalty fee will be charged to any participant who:
    – Gains 1 pound or more between weigh-ins
    – Misses a weigh-in for any reason

    A participant will become ineligible to win any prize (and will become an inactive participant) if more than two weigh-ins are missed or if they leave the StrongHER Together community before the Challenge is over. Inactive participants will still owe $5 for each missed weigh-in remaining. This money will go into the prize money pot. No exceptions.

    There will be 3 unique winners who receive the largest amount of prize money. These 3 winners are determined based on a calculation of highest % of weight lost. In addition, there will be several random raffle winners who receive cash.

    1. The individual with the highest % weight loss will win 1st Place.
    2. The individual with the second highest % weight loss will win 2nd Place.
    3. The individual with the third highest % weight loss will win 3rd Place.

    Percent weight loss is calculated as follows: (Initial weight – Final weight) / Initial weight. In the event of a tie for total % weight lost (to an accuracy of 0.1%); the prize money will be split evenly between those who tied.

    At the final celebration, after the 1st, 2nd & 3rd place awards are given, there will be a cash raffle to give out the remainder of the prize money.     No single participant can win more than once. Participants must be present to win the raffle. No exceptions.

    The total number of raffle winners and the overall breakdown of prize money is determined after registration closes. The reason for this is because the total number of winners will be at least 40% of total participants which can only be calculated once registration closes and the total number of participants are known.

    Beginning with registration, participants earn raffle tickets throughout the Challenge.

    When you register for the Challenge you start earning your tickets!
    –> (4 maximum at time of registration):
    (1) Ticket for signing up for the Challenge
    (3) For providing complete information as requested in the registration form

    BONUS! If you refer a friend who joins the Challenge you will receive 5 extra raffle tickets per friend – NO LIMIT! Make sure your friends tell me that you referred them.

    After registration, raffle tickets are earned at the weekly weigh-ins
    –> (3 maximum tickets per weigh in):
    (1) Ticket for weighing in
    (1) Ticket for losing <1.0 lb since previous weigh-in (earn 2 total tickets)
    (2) Tickets for losing 1 pound or more since previous weigh-in (earn 3 total tickets)

    Your raffle tickets are “real” (paper tickets) but you will not receive paper tickets. Instead, you will be given the ticket numbers to keep track of and I will keep the paper tickets for the final drawing.

    The raffle drawing is held at the final celebration Zoom which is the Sunday following the final weigh in at 7 pm ET. Participants must be present to win the raffle. No exceptions.

    No. Participants are encouraged to eat healthy and exercise regularly, but nothing formal is required.

    All participants are encouraged to subscribe to my YouTube Channel where I have tons of workout videos for all levels and grab my FREE workout plans. In addition, I welcome local participants to attend group fitness classes and personal training. I also offer health coaching for anyone looking for individualized support.

    All sales are final. Before purchasing a StrongHER Together membership, please be sure to check which membership tier and payment plan work best for you. StrongHER Together is a membership-based community and therefore you must cancel or change your membership prior to the auto-renew. You will not receive a warning about the auto-renew.

    If you miss more than two weigh-ins or leave the StrongHER Together community before the challenge is complete, you will not be eligible to win any prize in the Challenge and will be responsible for all missed weigh-in fees incurred until the Challenge has concluded.