Transformation Challenge Heading

☀️ Sept 26 – Nov 21, 2025

Registration Open September 2025

  

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Spring Challenge Welcome Video

transformation challenge zoom meeting

Looking for Accountability, Motivation & Rewards?

Join the Transformation Challenge Today!

I will support you, encourage you and hold you accountable. This is a great chance to be part of something special, get accountability from the group and Ashley, develop healthy sustainable habits and win some cash!

Are you ready to Transform?

Listen to what others are saying.

I’ve been running my Transformation Challenge for over a decade and I’ve helped hundreds of participants lose weight thru my fun and motivational Challenges.

Click here to read a lot more testimonials and reviews.

I recently participated in a team weight loss challenge with my husband as my teammate… and we WON! Ashley truly is your coach & personal cheerleader!! She holds you accountable but realizes nobody is perfect so she helps lift you up, gets you back on the right path, supports you & never judges… and she does it with a smile – always!
Melinda D
GFWA, specifically the Transformation Challenge, is awesome! Ashley ensures that I have the tools needed to succeed in my personal weight loss journey. Would highly recommend!! A++++
Denise R
GFWA has so many benefits! Great Transformation Challenge! Weekly meetings with Ashley to weigh in and share great fitness ideas and meal planning. So much inspiration with such a positive attitude, while still holding me to my commitment to remain true to improving my health!
Margie S
I just recently completed her transformation weight loss challenge, and it’s the first time in several years that I’ve been able to successfully lose a noticeable amount of weight. Ashley was very encouraging to all members of the challenge, and even though it was virtual she still managed to make it feel more personal by keeping the group engaged with zoom sessions, informational classes, and message boards.
T Smith

Competition Brings Out The Best In Us

The Transformation Challenge is a weight-loss competition where the leader board is based on percent weight loss, not pounds. Participants weigh-in weekly during the Challenge and collect raffle tickets at their weigh-ins based on their progress.

The prize money pot starts with a $25 contribution from each participant and that pot of money grows throughout the Challenge with penalty fees ($5) incurred for missed weigh-ins and pounds gained week-over-week. At the conclusion of the Challenge, those with the highest % weight loss receive the largest chunk of the total prize money and the remaining prize money gets raffled off to the other participants. At least 40% of the participants will win cash at the final celebration on November 23 @ 7 pm ET.

During the Challenge the participants receive support from me, both individually and as a group. I check in with participants and love to hear how they are doing. Our group meet ups on Zoom are especially motivating as we’ve been known to share fit tips, how to overcome obstacles, meal hacks, workouts and recipes!

  • Challenge runs 8 weeks: September 26 – November 21, 2025
  • Initial Weigh-In: Private & Live on Zoom September 26, 2025 (5 am – 12 pm ET)
  • 8 Additional Weekly Weigh-ins, Including the Final: Private & Virtual (with code word) on Friday mornings (October 3 – November 21, 2025)
  • Calendars: Weekly calendars for extra motivation and accountability
  • Winners Announcement & Raffle Drawing: 7 pm ET Sunday November 23, 2025
  • CASH Winnings for at least 40% of Participants!

Join An Incredibly FUN and MOTIVATING Group Of People!

I’ve had hundreds of people participate in my Transformation Challenges since 2013. It’s your turn!

Combined for all of my challenges to date …

Participants
Pounds Lost
Prizes Awarded!

~ Average of 7.6 lbs per participant ~

Real Life GFWA Transformations – WOW!

Jillian “Before”
Jillian “After” TWO GFWA Challenges – 27.0% weight lost!
Jen “Before”
Jen “After” – 7.9% weight lost!
Beth “Before”
Beth “After” – 6.8% weight lost!
Beth “After” TWO GFWA Challenges – 13.0% weight lost!
Margie “Before”
Margie “After” – 6.4% weight lost!
Katrina & Bob “Before”
Katrina & Bob “After” – 7.7% combined weight lost!
Katrina “After” TWO GFWA Challenges – 10.3% weight lost!
KiKi “Before”
KiKi “After” – 12.7% weight lost!
Ryan “Before”
Ryan “After” – 8.6% weight lost!
Melinda “Before”
Melinda “After” – 9.5% weight lost!
Coleen “Before”
Coleen “After” – 8.4% weight lost!
Devan “Before”
Devan “After” – 7.1% weight lost!
Devan “After” TWO GFWA Challenges – 10.6% weight lost!
Nick “Before”
Nick “After” – 15.1% weight lost!
Jaime “Before”
Jaime “After” – 11.1% weight lost!
Heather “Before”
Heather “After” – 7.1% weight lost!

Check Out Results from Some Previous Challenges!

Spring 2025 Transformation Challenge
28 people – 155.7 pounds lost – $880 prize money

Fall 2024 Transformation Challenge
22 people – 96.3 pounds lost – $690 prize money

Spring 2024 Transformation Challenge
23 people – 180.1 pounds lost – $740 prize money

Fall 2023 Transformation Challenge
26 people — 158.7 pounds lost — $850 prize money

Winter 2023 Transformation Challenge
36 people — 223.9 pounds lost — $1165 prize money

Fall 2022 Transformation Challenge
24 people — 188.4 pounds lost — $855 prize money

Spring 2022 Transformation Challenge
24 people — 142.7 pounds lost — $750 prize money

Fall 2021 Virtual Partner Transformation Challenge
34 people — 268 pounds lost — $1095 prize money

Spring 2021 Virtual Partner Transformation Challenge
19 people — 156.9 pounds lost — $595 prize money

Winter 2021 Virtual Partner Transformation Challenge
38 people — 372 pounds lost — $1060 prize money

Summer 2020 Community Transformation Challenge
21 people — 194.8 pounds lost — $725 prize money

January 2020 Knoll Product Development Transformation Challenge
22 people — 248.1 pounds lost — $685 prize money

Take Action

“You don’t decide your future. You decide your habits and your habits decide your future.”

The transformation challenge gives accountability thru weekly weigh-ins with Ashley and friendly competitive leader boards issued in real time.

Take action by enrolling today. I promise you this is FUN program with lots of support that will help you healthily shed a few pounds before summer!

Initial weigh-ins are on Friday morning September 26, 2025. Registration closes September 25 at 5 pm ET.
Tell a friend and earn five extra raffle tickets!

Frequently Asked Questions

Check out the below FAQ to learn more about my Transformation Challenges. If you have a question you don’t see addressed here, please reach out to me directly.

The transformation challenge is open to everyone anywhere in the world as long as you can meet all of the requirements.

Registration costs $155 and the last day to register is September 25, 2025 at 5 pm ET.

In addition, all participants are required to pay $25 into the prize money pot at time of registration.

Therefore the total investment is $180.

Penalty fees are incurred for missed weigh-ins or gains of more than 1 pound between weigh-ins and must be paid promptly. Penalty fees are $5 and go into the prize money pot to be distributed to the winners in the end.

All sales are final.

Participants weigh-in on the same scale, wearing the same clothing, in the same room and on the same day/time every week virtually on Zoom (initial weigh-in) and by submitting a photo with a code word via text (remaining 8 weigh-ins).

The code word is different every week and will be emailed to participants at 5 am ET on the morning of weigh-in day. The code word must be visible in the photo showing your feet on your scale.

If you have a conflict on weigh-in day and are not able to weigh-in on your regular scale at your regular time, your weigh-in counts as a miss and you owe the $5 penalty. No exceptions.

You are participating in this Challenge as an individual. There are no partner teams.

However, I have added a 3rd place prize for the individual who loses the 3rd highest % of weight during the Challenge period.

All scales used in this Challenge must be digital scales that record measurements to the tenth of a pound.

Participants are required to have an initial weigh-in and 8 additional weekly weigh-ins during the Challenge. Individual weights are strictly confidential and read by Ashley. Only Ashley will see your actual weight.

The top winners will be determined based on total % of body weight lost, not total pounds, to the tenth of a percent.

Participant head shot photos, first name and last initials and % weight loss (not pounds) will appear on the Challenge leader boards.

The prize money pot starts with a $25 contribution from each participant. This is paid at the time you sign up.

The prize money pot grows with $5 penalty fees paid by participants at the weekly weigh-ins. 100% of the penalty fees go into the prize money pot to be distributed to the winners at the end of the Challenge.

A $5 penalty fee will be charged to any participant who:
– Gains 1 pound or more between weigh-ins
– Misses a weigh-in for any reason

A participant will become ineligible to win any prize (but will remain an active participant) if more than two weigh-ins are missed. An “active participant” means if you drop out of the Challenge at any point after registration, $5 will be owed for each missed week of weigh-ins remaining. This money will go into the prize money pot. No exceptions.

There will be 3 unique winners who receive the largest amount of prize money. These 3 winners are determined based on a calculation of highest % of weight lost. In addition, there will be several random raffle winners who receive cash.

1. The individual with the highest % weight loss will win 1st Place.
2. The individual with the second highest % weight loss will win 2nd Place.
3. The individual with the third highest % weight loss will win 3rd Place.

Percent weight loss is calculated as follows: (Initial weight – Final weight) / Initial weight. In the event of a tie for total % weight lost (to an accuracy of 0.1%); the prize money will be split evenly between those who tied.

At the final celebration, after the 1st, 2nd & 3rd place awards are given, there will be a cash raffle to give out the remainder of the prize money. No single participant can win more than once. Participants must be present to win the raffle. No exceptions.

The total number of raffle winners and the overall breakdown of prize money is determined after registration closes. The reason for this is because the total number of winners will be at least 40% of total participants which can only be calculated once registration closes and the total number of participants are known.

Beginning with registration, participants earn raffle tickets throughout the Challenge.

When you register for the Challenge you start earning your tickets!
–> (5 maximum at time of registration):
(1) Ticket for signing up for the Challenge
(1) For submitting the registration form (received in email after you register) within 24 hours
(3) For providing complete information as requested in the registration form

BONUS! If you refer a friend who joins the Challenge you will receive 5 extra raffle tickets per friend – NO LIMIT! Make sure your friends tell me that you referred them.

After registration, raffle tickets are earned at the weekly weigh-ins
–> (3 maximum tickets per weigh in):
(1) Ticket for weighing in
(1) Ticket for losing <1.0 lb since previous weigh-in (earn 2 total tickets)
(2) Tickets for losing 1 pound or more since previous weigh-in (earn 3 total tickets)

Your raffle tickets are “real” (paper tickets) but you will not get paper tickets. Instead, you will be given the actual ticket numbers to keep track of and I will keep the paper tickets for the final drawing.

The raffle drawing is held at the final celebration Zoom which is the Sunday following the final weigh in at 7 pm ET. Participants must be present to win the raffle. No exceptions.

Yes! There will be (2) group meet ups during the Challenge and (1) final celebration meet up. Attendance is optional for the first 2, but required for the final celebration in order to win the raffle.

(2) Community Meet-ups – The purpose of these meet ups is to bring the participants together to support one another during the Challenge. I’ll kick off each meet up with a particular topic then open the floor for discussion and Q&A. Attendance is optional, however all attendees will earn 5 extra raffle tickets per meet up.

Mark your calendars:
Sunday 7-7:30 pm ET: September 28, 2025 – Welcome!
Sunday 7-7:30 pm ET: October 26, 2025 – Mid-Way Motivation!

(1) Final Celebration of Winners – Attendance is required to win a raffle prize.
Sunday 7-7:30 pm ET: November 23, 2025

No. Participants are encouraged to eat healthy and exercise regularly, but nothing formal is required.

All participants are encouraged to subscribe to my YouTube Channel where I have tons of workout videos for all levels and grab my FREE workout plans. In addition, I welcome local participants to attend group fitness classes and personal training. I also offer health coaching for anyone looking for individualized support.

No. There is no social media required to participate.

You will be given access to view leader boards and data that is private to the participants only. In addition you will receive weekly emails and Zoom links for the meetups.

All sales are final. Before purchasing please be sure you can attend all or most weigh-ins and understand the rules of the program.

If you miss more than two weigh-ins you will not be eligible to win any prize in the Challenge and will be responsible for all missed weigh-in fees incurred until the Challenge has concluded.