🏁 November 21 – January 2, 2026
🏁 JOIN STRONGHER & LET’S DO THIS! 🏁

Registration is Open Inside StrongHER Together!

Ready for a Last Minute Push for the Finish Line?

Join The Final Lap!
A 6-week Weight Maintenance Challenge with a Cash Prize!

Give yourself that extra PUSH to the end of 2025!
Stay motivated by reporting your weight weekly and having Ashley as your accountability coach.
If you lose or maintain your weight, you get $25 cash on January 2, 2026!

Join now and close out 2025 like a BOSS! 🌞

Accountability Works!

🌟 Our bodies aren’t meant to be on constant diets—sometimes, maintaining is the real victory, especially during the sweetest (and most stressful) time of year.

During the holidays it’s particularly difficult to manage portions and make healthy choices. Having a little extra accountability and incentive will help you have a great start to the New Year.

Check Out the REAL Results!

Participant progress is tracked real-time on the leaderboard with by overall percent weight lost or gained. End with a negative or 0% and you’ll be eligible for $25 cash on January 2, 2026!

the final lap weight loss

Everyone Needs ACCOUNTABILITY

The Final Lap is here to help you maintain your weight over the temptation-filled Holiday weeks and reward you $25 CASH for doing so!

Join the The Final Lap which is FREE inside StrongHER Together and pay $25 into the prize pot. Then, take advantage of all of the community support and accountability to maintain your weight over 6 weeks. There are 7 weigh-in opportunities but you only need to do 5 of them (the first, last and 3 intermediate dates!) You’ll DM your weigh-ins. No penalties, just support!

All participants who have maintained (or lost) their weight will split the total prize pot. If you are able to maintain, you’ve guaranteed to win your $25 back! You may even win more if not everyone makes it to the finish line. 🏁

🏁 JOIN STRONGHER & LET’S DO THIS! 🏁

Success is not always about losing weight; sometimes, it’s about stopping the gain. Maintaining your weight is a victory because it shows you have control and balance over your lifestyle. Celebrate the stability and strength in maintaining your progress.

  • Investment: FREE inside StrongHER Together + $25 prize money (100% prize money goes to winners on January 2, 2026)
  • Dates: November 21 – January 2, 2026 (6 weeks)
  • Weigh-in Method: Send a DM or text with a photo of your feet on the scale (with the code word) on Friday mornings (only 5 of the 7 weigh-ins are required) by 12:00pm ET
  • Initial Weigh-In Required: November 21, 2025
  • Intermediate Weekly Weigh-ins (Must do at least 2 of the 5): November 28 & December 5, 12, 19, 26
  • Final Weigh-in Required: January 2, 2026 by 12pm ET

Join Today to Start Your AMAZING Holiday Success Story!

We all need motivation and accountability, especially when it comes to maintaining weight.

It’s tough, but with the 2025 Final Lap Challenge, you’ll have the support you need to succeed – and be rewarded for it with a sweet refund of at least $25 cash in the new year for maintaining your weight!

For just $25 (bet on yourself!), commit to regular weigh-ins, with only 5 of 7 required throughout the 6-week program. If you maintain or lose weight by the final weigh-in, you’ll receive a $25 CASH reward. Maybe more $ if not everyone succeeds!

Enjoy the benefits of a supportive community, live leaderboards, mid-week check-ins, weekly coaching & daily supportive conversations.
Invest in a healthier, balanced holiday season today—because with a little help, you’re sure to keep the weight off!

Check Out Results from Some Previous Challenges!

Fall 2024 Transformation Challenge
22 people – 96.3 pounds lost – $690 prize money

Spring 2024 Transformation Challenge
23 people – 180.1 pounds lost – $740 prize money

Fall 2023 Transformation Challenge
26 people — 158.7 pounds lost — $850 prize money

Winter 2023 Transformation Challenge
36 people — 223.9 pounds lost — $1165 prize money

Fall 2022 Transformation Challenge
24 people — 188.4 pounds lost — $855 prize money

Spring 2022 Transformation Challenge
24 people — 142.7 pounds lost — $750 prize money

Fall 2021 Virtual Partner Transformation Challenge
34 people — 268 pounds lost — $1095 prize money

Spring 2021 Virtual Partner Transformation Challenge
19 people — 156.9 pounds lost — $595 prize money

Winter 2021 Virtual Partner Transformation Challenge
38 people — 372 pounds lost — $1060 prize money

Summer 2020 Community Transformation Challenge
21 people — 194.8 pounds lost — $725 prize money

January 2020 Knoll Product Development Transformation Challenge
22 people — 248.1 pounds lost — $685 prize money

Sign Up Today

Maintaining weight can be considered success as it reflects consistent dedication to healthy habits and long-term wellness.

6-weeks is a commitment to yourself to maintain the weight you lost and healthy habits you adopted this year. Bet on yourself this holiday season with The Final Lap!

The first weigh-in is November 21, 2025 between 5:00 am – 12:00 pm ET. Use the code word that will be emailed each Friday at 5:00am.
Sign ups close November 20 at 5:00 pm ET.

Sign up today to start your COMMITMENT to healthy habits and weight maintenance over the holidays! To sign up, simply join StrongHER Together – any Tier!

🏁 JOIN STRONGHER & LET’S DO THIS! 🏁

Frequently Asked Questions

Check out the below FAQ to learn more about my Transformation Challenges. If you have a question you don’t see addressed here, please reach out to me directly.

The Final Lap is FREE to all members of my StrongHER Together community.

Not a member? Join us! You can join any tier membership or plan and sign up for the The Final Lap once you arrive in the community. This challenge is open to everyone anywhere in the world as long as you can meet the weigh-in requirements.

All participants are required to pay $25 into the prize money pot at time of registration. 100% of this money gets distributed to the winners in the end.

All sales are final. All participants are required to remain active members in the StrongHER Together community for the duration of the Challenge.

If you maintain your weight you will receive $25 CASH back PLUS more if all participants don’t make it to the finish line.

The deadline to register is 5:00pm ET on Thursday November 20, 2025.

All sales are final.

Nope! StrongHER Together is centered on women in midlife and beyond — which includes menopause and post-menopause — but all women are welcome.

Once a woman reaches menopause (defined as 12 months without a period), she stays in menopause for the rest of her life. That means support for strong bones, muscle health, nutrition, weight management, and emotional well-being is always important, no matter how many years it’s been.

The Challenge is for any woman who wants accountability, encouragement, and a supportive community. And women who’ve been through menopause for years bring so much wisdom and experience — they’re a vital part of our sisterhood.

Because all of my Transformation and Weight Maintenance challenges are happening inside StrongHER Together!

This lets me keep the challenges women-only, provide you with daily support (instead of just weekly check-ins), and create a private space where participants can connect, encourage each other, and stay accountable. Plus, StrongHER Together offers so much more than just the Challenge — you’ll get coaching, masterclasses, accountability mini-challenges, and an incredible community of women who truly get it.

In short: you’re not just joining a challenge, you’re joining a sisterhood that will support your health long for the long-term. 💜

All scales used in this Challenge must be digital scales that record measurements to the tenth of a pound.

Participants are required to have an initial weigh-in and 6 additional weekly weigh-ins during the Challenge (6 weeks, 7 total weigh ins). Individual weights are strictly confidential and read by Ashley. Only Ashley will see your actual weight.

The winners will be determined based on total % of body weight, not total pounds, to the tenth of a percent.

Participant head shot photos, first name and last initials and % weight loss (not pounds) will appear on the Challenge leader boards.

Participants weigh-in on the same scale, wearing the same clothing, in the same room and on the same day/time every week virtually on Google Meet (initial weigh-in ONLY) and by submitting a photo with a code word via text/DM (for the remaining 6 weigh-ins).

The code word is different every week and will be posted in the StrongHER Together private challenge thread at 5 am ET on the morning of weigh-in day. The code word must be written down and placed in a visible spot on the floor and appear in the photo with your feet on your scale.

If you have a conflict on weigh-in day and are not able to weigh-in on your regular scale before weigh-ins are due, it counts as a miss. You are allowed 2 misses (not including the first and last weigh ins) maximum to continue in the challenge and be eligible for prize money. No exceptions.

Yes! Because we are hosting the Challenge inside my StrongHER Together community, there is open group coaching (Ask me Anything) sessions every week (Tier 2 & 3 members only) live on Zoom. These sessions are recorded and saved in the community, so Tier 2 & 3 members can refer back to them at any time.

In addition, there are monthly masterclass events which are also included in the registration. Our masterclass schedule can be found right here: Events

I did my first Transformation Challenge all the way back in 2013 and from then thru Spring of 2025, I did have (and appreciate!) men in the Challenge.

However, starting in Fall 2025 I have decided to offer these Challenges inside my StrongHER Together community, which is a women-only space.

The prize money pot starts with a $25 contribution from each participant. This is paid at the time you sign up.

100% of this prize money gets distributed to the winners at the end of the Challenge. The winners are the participants that have lost or maintained (to the tenth of a percent) their original starting weight.

The prize money pot will be distributed evenly to all winners. If you maintain your weight, you are guaranteed your $25 back, plus more if not everyone makes it to the finish line!

A participant will become ineligible to win any prize (and will become an inactive participant) if more than two intermediate weigh-ins are missed or if they leave the StrongHER Together community before the Challenge is over.

Everyone is eligible to be a winner. To be a winner you must maintain your original starting weight to the tenth of a percent.

Percent weight change is calculated as follows: (Initial weight – Final weight) / Initial weight. If by the end of the challenge your percent weight change is less than or equal to 0.0%, you are a winner.

The total prize money will be evenly distributed between all winners on the final date of weigh ins by check, venmo or Paypal (whatever you prefer).

No. Participants are encouraged to eat healthy and exercise regularly, but nothing formal is required.

All participants are encouraged to subscribe to my YouTube Channel where I have tons of workout videos for all levels and grab my FREE workout plans. In addition, I welcome local participants to attend group fitness classes and personal training. I also offer health coaching for anyone looking for individualized support.

All sales are final. Before purchasing a StrongHER Together membership, please be sure to check which membership tier and payment plan work best for you. StrongHER Together is a membership-based community and therefore you must cancel or change your membership prior to the auto-renew. You will not receive a warning about the auto-renew.

If you miss more than two intermediate weigh-ins or leave the StrongHER Together community before the challenge is complete, you will not be eligible to win any prize in the Challenge.