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Ready for a Last Minute Push for the Finish Line?

Join The Final Lap!
A 6-week Weight Maintenance Challenge with a Cash Prize!

Give yourself that extra PUSH to the end of 2024!
Stay motivated by reporting your weight weekly and having Ashley as your accountability coach.
If you lose or maintain your weight, you get $25 cash on January 3, 2025!

Join now and close out 2024 like a BOSS! 🌞

Accountability Works!

🌟 Our bodies aren’t meant to be on constant diets—sometimes, maintaining is the real victory, especially during the sweetest (and most stressful) time of year.

During the holidays it’s particularly difficult to manage portions and make healthy choices. Having a little extra accountability and incentive will help you have a great start to the New Year.

Check Out the 2023 Results from Last Year!

Participant progress is tracked real-time on the leaderboard with by overall percent weight lost or gained. End with a negative or 0% and you’ll be eligible for $25 cash on January 3, 2025!

Everyone Needs ACCOUNTABILITY

The Final Lap is here to help you maintain your weight over the temptation-filled Holiday weeks and reward you $25 CASH for doing so!

Join the The Final Lap for $75 and focus on maintaining your weight over 6 weeks. There are 7 weigh-in opportunities but you only need to do 4 of them (the first, last and 2 intermediate dates!) You’ll text your weigh-ins and get a FREE weekly healthy habit planner calendar to keep you on track.

If you’ve lost or maintained your weight on January 3, 2025, you’ll get $25 cash back! That’s only $50 for 6 weeks of accountability!

Success is not always about losing weight; sometimes, it’s about stopping the gain. Maintaining your weight is a victory because it shows you have control and balance over your lifestyle. Celebrate the stability and strength in maintaining your progress.

  • Investment: $75, With ability to earn a $25 refund – Only $50 for 6 weeks
  • Dates: November 22 – January 3, 2025 (6 weeks)
  • Weigh-in Method: Send a text message with a photo of your feet on the scale (with the code word) on Friday mornings (only 4 of the 7 weigh-ins are required)
  • Initial Weigh-In Required: November 22, 2024
  • Intermediate Weekly Weigh-ins (Must do at least 2 of the 5): November 29 & December 6, 13, 20, 27
  • Final Weigh-in Required: January 3, 2025 by 12pm ET

Join Today to Start Your AMAZING Holiday Success Story!

We all need motivation and accountability, especially when it comes to maintaining weight.

It’s tough, but with the 2024 Final Lap Challenge, you’ll have the support you need to succeed – and be rewarded for it with a sweet refund of $25 cash in the new year!

For just $75, commit to regular weigh-ins, with only 4 of 7 required throughout the 6-week program. If you maintain or lose weight by the final weigh-in, you’ll receive a $25 CASH reward.

Enjoy the benefits of a supportive community, live leader boards, weekly check-ins & a weekly healthy habit planning calendar.
Invest in a healthier, balanced holiday season today—because with a little help, you’re sure to keep the weight off!

Check Out Results from Some Previous Challenges!

Fall 2024 Transformation Challenge
22 people – 96.3 pounds lost – $690 prize money

Spring 2024 Transformation Challenge
23 people – 180.1 pounds lost – $740 prize money

Fall 2023 Transformation Challenge
26 people — 158.7 pounds lost — $850 prize money

Winter 2023 Transformation Challenge
36 people — 223.9 pounds lost — $1165 prize money

Fall 2022 Transformation Challenge
24 people — 188.4 pounds lost — $855 prize money

Spring 2022 Transformation Challenge
24 people — 142.7 pounds lost — $750 prize money

Fall 2021 Virtual Partner Transformation Challenge
34 people — 268 pounds lost — $1095 prize money

Spring 2021 Virtual Partner Transformation Challenge
19 people — 156.9 pounds lost — $595 prize money

Winter 2021 Virtual Partner Transformation Challenge
38 people — 372 pounds lost — $1060 prize money

Summer 2020 Community Transformation Challenge
21 people — 194.8 pounds lost — $725 prize money

January 2020 Knoll Product Development Transformation Challenge
22 people — 248.1 pounds lost — $685 prize money

Sign Up Today

Maintaining weight can be considered success as it reflects consistent dedication to healthy habits and long-term wellness.

6-weeks is a commitment to yourself to maintain the weight you lost and healthy habits you adopted this year. Bet on yourself this holiday season with The Final Lap!

The first weigh-in is November 22, 2024 between 5:00 am – 12:00 pm ET.
Sign ups close November 21 at 8:00 pm ET.

Sign up today to start your COMMITMENT to healthy habits and weight maintenance over the holidays!

Frequently Asked Questions

Check out the below FAQ to learn more. If you have a question you don’t see addressed here, please reach out to me directly.

Registration costs $75 and the last day to register is November 21, 2024 at 8:00 pm ET.

If you maintain your weight you will receive $25 CASH back to you for a total investment of $50.

All sales are final.

The following dates are the weigh-in dates:

1️⃣ November 22, 2024 – REQUIRED
2️⃣ November 29, 2024
3️⃣ December 6, 2024
4️⃣ December 13, 2024
5️⃣ December 20, 2024
6️⃣ December 27, 2024
7️⃣ January 3, 2025 – REQUIRED

You are required to submit a minimum of four weigh-ins to be eligible to win the $25 reward at the end.

The initial (November 22, 2024) and final (January 3, 2025) are two of the required weigh-ins.

The third and fourth required weigh-ins are your choice – pick any two of the dates listed above in between the first and last. Of course it’s best if you take full advantage of the accountability offered by this program by weighing in on all of the dates you’re available!

You will receive a code word by email on the morning of each weigh-in day. Write this code word on a piece of paper and put it on the floor next to your scale and take a photo.

Between 5am and 12pm ET on weigh-in day, send me a photo (via text message) of your feet on the scale displaying your weight with the code word visible.

Participants must weigh-in on the same scale each week.

No. Nobody will see your weight as a number. The dashboard will only show cumulative percentage gain/loss of each participant. This is for visibility to help motivate and hold you accountable.

All scales used in this Challenge must be digital scales that record measurements to the tenth of a pound.

Individual weights are strictly confidential and recorded by Ashley. Only Ashley will see your actual weight.

No. Due to everyone’s busy holiday schedules and to help keep the cost lower, there are no meetups scheduled. However you will receive weekly email check-ins from Ashley.

No. Participants are encouraged to eat healthy and exercise regularly as directed by their provider.

However if you are looking for a fantastic workout plan check out my FREE 2-week workout plans for all levels right here.

No. There is no social media required to participate.

You will be given access to view the dashboard of percentage weight lost/gained by all participants. In addition you will receive weekly emails.

All sales are final. Before purchasing please be sure you will be able to send the required weigh-ins which are the first, two intermediate ones and the last.

If you are unable to weigh in on the first or last weigh-in or you do not complete the two required intermediate weigh-ins you are ineligible to receive your $25 cash reward.