Build momentum in eight weeks — with women who keep showing up beside you.

The Fall Transformation Challenge is $99 total for non-members — which includes your $25 prize entry fee.

The challenge is FREE for all active StrongHER Together members — you just pay the $25 prize entry.

Not a member yet? You can join any StrongHER Together membership tier and the challenge is included free. Click here to learn more and choose the tier that’s right for you.

Penalty fees are incurred for missed weigh-ins or gains of 1 lb or more between weigh-ins and must be paid promptly. Penalty fees are $5 and go into the prize money pot to be distributed to the winners in the end.

All sales are final.

That depends on what you’re looking for — and either choice is a great one.

If you want to dip your toe in, try the challenge first and see how you feel about Ashley’s coaching style and the community vibe — the Challenge Only option is a great place to start. You’ll have access to the private Transformers thread for the full 8 weeks and experience firsthand what it feels like to have real accountability and support behind you.

If you already know you want more than just 8 weeks — if you’re looking for year-round coaching, education, expert masterclasses, monthly challenges, and a community of women in their second adulthood who show up for each other every single day — then joining StrongHER Together is the obvious choice. The challenge is included free with your membership, and when the 8 weeks are over you don’t lose your community. You keep everything.

Here’s the honest truth: most women who do the challenge wish they had joined the community from the start. The Transformers thread gives you a taste — but what’s happening in the rest of the community is where the real magic lives.

Nope! StrongHER Together is centered on women in midlife and beyond — which includes menopause and post-menopause — but all women are welcome.

Once a woman reaches menopause, she stays in menopause for the rest of her life. That means support for strong bones, muscle health, nutrition, weight management, and emotional well-being is always important, no matter how many years it’s been.

The Challenge is for any woman who wants accountability, encouragement, and a supportive community. And women who’ve been through menopause for years bring so much wisdom and experience — they’re a vital part of our sisterhood.

Your actual weight is strictly confidential — only Ashley sees your number. What appears on the leaderboard is your first name, last initial, and percentage of weight lost — never pounds. Your weight is never shared with anyone.

All scales must be digital and record to the tenth of a pound. You weigh in on the same scale, in the same room, wearing the same clothing every week for consistency.

Weigh-ins happen every Friday morning. They are due by 12pm ET no exceptions.

Your first weigh-in is live on video with Ashley on September 25th. After that, all weigh-ins are submitted by DM — a photo of your feet on the scale with the weekly code word clearly visible, submitted by 12PM ET every Friday.

Code words are posted in the private Transformers thread at 5AM ET every Friday. It’s a different word each week. If you need to weigh in early due to travel just give Ashley a heads up in advance and she’ll accommodate where possible.

Missing a weigh-in for any reason results in a $5 penalty fee — no exceptions.

All participants have access to the private Transformers thread inside StrongHER Together — your home base for daily encouragement, weekly coaching check-ins, and accountability throughout the 8 weeks.

The challenge closes with a live Zoom Final Celebration on Tuesday November 24 at 7:00pm ET where winners are announced and the raffle drawing is held live. Attendance is required to win a raffle prize — no exceptions.

StrongHER Together members also have access to everything else inside the community during the challenge — monthly live masterclasses, monthly challenges, and full community support.

Every participant contributes a $25 prize entry at registration — 100% of that goes into the prize pot. The pot grows throughout the challenge as $5 penalty fees are added for missed weigh-ins or gains of 1 lb or more. Every dollar goes back to the winners. Ashley does not take any portion of the prize money.

Raffle tickets are earned digitally throughout the challenge:

1 ticket for completing your weekly weigh-in
2 tickets for losing up to 0.9 lb since your last weigh-in
3 tickets for losing 1 lb or more since your last weigh-in

The more consistently you show up the more tickets you accumulate — which means you don’t have to be the biggest loser to win cash. At the final Zoom celebration Ashley draws raffle winners live using a digital raffle spinner. You must be present to win. No exceptions.

Three winners receive the largest cash prizes based on highest percentage of weight lost — not pounds. Percentage is calculated as: (Initial weight – Final weight) ÷ Initial weight.

In the event of a tie the prize money is split evenly. After 1st, 2nd and 3rd place are announced the remaining prize pot is distributed to raffle winners. No participant can win more than once. At least 40% of participants win cash.

No — there are no required workouts or meal plans. Participants are encouraged to eat well, move regularly and build sustainable habits. This is not a crash diet program. If you wouldn’t do it for life, we don’t do it here.

StrongHER Together members have access to monthly wellness plans, early-access to new YouTube workouts, and educational content inside the community to support their goals throughout the challenge.

All sales are final. If you miss more than two weigh-ins or leave the StrongHER Together community before the challenge concludes you will not be eligible to win any prize and will remain responsible for all penalty fees incurred through the end of the challenge.